The Oertel Group Unveils a Bold New Look

Nicole and John Oertel

The Oertel Group Unveils a Bold New Look


We have some exciting news to share with you! While we were busy looking forward to what 2024 and beyond might look like for The Oertel Group, we decided that it was time for a transformation. One that would reflect the excellence that we strive to bring to each and every one of our clients while providing them with a personal experience. We began to take an in-depth look at our branding. We wanted it to speak volumes about our commitment to innovation and our ability to capture an ever-changing market.

So what’s changing? We’re heading in the direction of more modernity. Our new brand identity was created to convey the contemporary real estate market, while also staying true to The Oertel Group's core values. We’ve made digital enhancements that will allow us to serve you with a smooth and efficient real estate experience. We wanted to continue to build on our reputation for outstanding service while rolling out a new look that reflects the spirit of a modern, client-focused real estate experience.

But, why the change? Well, the real estate landscape is in a state of consistent change. As real estate continues to evolve, we pride ourselves on doing the same. Adaptation is key. We are constantly on our toes, informed, and ready to roll with the wave of everlasting change that the market brings our way. With that, our visual rebrand is a step towards ensuring that we constantly exceed your expectations in every step of your process with The Oertel Group. 

However, you can rest assured that what remains unchanged is our dedication to you. Our ability to create and deliver a personal, client-focused real estate experience remains at the forefront of the brand’s missions. Above all, our expertise in Lake Forest, the North Shore, and Chicagoland, is deeply rooted in the community we serve. We are committed to honoring our area’s history, and with the community support we’ve received we are beyond grateful to see what the future has in store. 

Stay tuned for more updates, and to follow us along for all of the adventures that come our way!

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